PayItForwardLIVE

Verizon
Brand Act, Integrated Campaign, Social Activation

Seven days into quarantine, thee country was locked down and millions of small businesses had no idea if they would ever open again. Verizon PayItForwardLIVE was created over a weekend to gather the biggest names in entertainment to livestream from their living rooms to help the country’s smallest businesses.

The concert and gaming series streamed live twice every week for 8 weeks, and every performer dedicated their set to raising money that helped over 10,000 small businesses survive lockdown.