Steph Kim is a seasoned Marketing and Advertising brand management leader with almost 15 years of experience building brands and scaling agencies from the inside out. Throughout her career, she’s led high-performing, cross-functional teams to deliver award-winning, culture-first campaigns that drive business results. She’s a well-rounded marketer with experience in leadership, business forecasting, full-funnel go-to-market strategies, creative development + production, research, media and omni-channel brand storytelling. Beyond the work, Steph has been a major growth engine through a mix of organic expansion and new business wins. She brings a rare blend of creative instinct, a true culture omnivore, operational rigor, and drives measurable business impact while helping agencies and clients evolve with culture.
Previous clients include: Verizon, Meta, Facebook, Instagram, Samsung, PlayStation, Pepsi-Co, Visa, JBL, Wyndham Hotels, Dr. Scholl’s, Newell Brands, Danone, Campari Group, Grand Marnier, Grayscale, Cox Communications, Bleacher Report, Girls Who Code, adidas, Rock the Vote, Chicago Bears, ITW, Paslode and more
Annex88
New York City, NY
Co-Head of Annex88 (Senior Group Lead)
2024 - Current
Repositioned and rebranded Annex88 to focus on digital and social capabilities; developed agency rebrand and strategic vision, and led internal alignment from C-suite leadership across North America..
Oversaw the P&L for Annex88, focusing on retention, organic growth opportunities, and managing profitability targets to hit healthy financial objectives for the fiscal year.
Identified and resolved organizational gaps in staffing, communication, and process governance to increase delivery efficiency and collaboration across agency teams and in Havas Village network
Mojo Supermarket
Brooklyn, NY
Group Account Director
2022-2024
Ad Age Small Agency of the Year, Gold: Mojo Supermarket 2022 and Ad Age Best Places to Work 2022. G
Group business leader overseeing integrated campaign strategy and creative for Meta (Instagram and Facebook), adidas, Girls Who Code, Bleacher Report, Grayscale, Patreon, Movano, and more
Designed team structures and workflow systems for the newly built Brand Management department, crafting and training a best in class team. Developed resources for the department, including financial health management, scope development & management, operations, and collaboration models. Retained 100% and promoted 75% of the department within two years.
Key contributor to business growth of agency: Won 66% of all new business pitches and identified organic growth opportunities, contributing to 50^ of agency growth
Led Meta’s Global Facebook Rebrand Campaign, owning the entire creative lifecycle from strategy to creative to production, with cross-functional partnership with Creative X, Marketing, Insights, Design, and Product. Global assets included: social stills, social GIFs, audio, :30 TVC, :06s and :10s OLVs, creator content.
Executed and managed Facebook’s Yes Couch! Brand act in 3 days which had a 90% positive brand sentiment for Facebook and 2.7 billion earned impressions creating an uplift in DAU the first time in years.
Wunderman Thompson
New York City, NY
Group Account Director (Business Director)
2021-2022
Managed timelines, resource plans, and creative workflows across multiple Interagency Team (IAT) partners to ensure cohesive storytelling, and coordinated delivery to create full-funnel campaigns that drove awareness and sales. Managed a 50+ team distributed team across the US.
Doubled business revenue by an additional $2.5MM through organic growth opportunities and winning 100% of new business opportunities within first 6 months, exceeding financial expectations and revenue targets.
Launched multiple New Product Innovation (NPI) campaigns for laptops, entertainment devices, audio, wearables, and more. Developed social activations, celebrity partnerships, influencer, TV and paid social content.
Partnered with analytics and media teams to convert performance data into actionable creative optimizations.
R/GA
New York City, NY
Account Director
2019 - 2021
Oversaw Verizon Digital + Social, managing a cross-functional team of 50+ members and IAT partners. Created multiple award-winning campaigns from strategy through production for programs like Super Bowl x Fortnite, PayItForwardLIVE, and the Oscars, ensuring timing, approvals, and execution met complex stakeholder needs + KPIs.
Managed a $12MM business and work stream. Grew client relationship and secured additional $6MM+ in fee through organic growth opportunities and new business pitches for additional Samsung lines of business, by leveraging strong relationship-building and project management skills.
Collaborated with Managing Director and Global CCO to deliver digital-first campaign ecosystems for Verizon, driving innovation and client satisfaction by exceeding performance and creative expectations.
Delivered large-scale integrated global product campaigns for Global Samsung Mobile and Ecosystem (Wearables, TV, Audio) from strategy to delivery. Managed high volume of assets and productions for TV, OLV, digital, social, retail, and e-commerce with detailed QA and global toolkit governance process for local markets.
J. Walter Thompson
New York City, NY
Global Account Supervisor
2017 - 2018
Owned day-to-day operations across multiple clients. Grand Marnier, Newell, and Dannon Light & Fit. Building scopes, managing timelines, and overseeing cross-team delivery.
Delivered creative toolkits across retail, OLV, social, and OOH channels; coordinated internal reviews and ensured creative quality control across brand and regional stakeholders.
Led P&L oversight and operational planning, introducing new content capabilities to drive organic account growth and client retention.
Energy BBDO / BBDO
Chicago & New York City
Account Supervisor
2015 - 2017
Led the successful US relaunch of Dr. Scholl's by managing brand platform development, creative execution & rollout, and stakeholder coordination. Relaunch resulted in sales growth for the first time since 2013 for the brand.
Managed four different verticals of client business: Executed 8 creative campaigns and 3 product launches within a year. Oversaw TV productions with A-list directors and developed a new digital creative strategy to test on streaming platforms.
Collaborated with the Strategy team and research partners to shape effective briefs and qualitative and quantitative (IPSOS) testing strategies, resulting in more comprehensive insights and creative that exceeded benchmark testing expectations.
Category expert leading yearly competitive analysis of the category in footcare.
Two by Four
Chicago, IL
Account Supervisor
2013 - Sept 2015
Oversaw Chicago Bears, Ronald McDonald House Charities, Snap-On, ITW, Brookfield Zoo, Adler Planetarium and Paslode. Directed campaign development and asset production across CRM, digital, OOH, web, and experiential, ensuring on-time delivery and cross-channel consistency. Contributed to 30% of total organic growth to the agency.
Collaborated with New Business Director to develop pitch strategies and creative responses for RFIs and RFPs. Managed strategy, staffing proposals, and proof of concept development
Supervised three junior account managers on their growth development and oversaw the development and management of summer internship program
Led Firestone Bridgestone’s CRM program by developing learning agendas, testing objectives and always-on retention strategies - became the most profitable account through process optimizations and identifying organic growth opportunities
DraftFCB
Chicago, IL
Assistant Account Executive
2012 - 2013
Managed Cox Communication Acquisition and Retention Direct Mail to develop a nationwide program and saved clients $2MM in production cost savings during pilot program
Oversaw the development and production of original music and audio/radio spots for multiple quarterly campaigns