Fortnite x Super Bowl LV
Verizon
Digital and Social Activation, Metaverse
The first Super Bowl of the pandemic, only a few people could physically attend the Super Bowl. Verizon created a place where everyone could play, gather, and safely celebrate the Super Bowl together: a super-charged replica of Tampa’s Raymond James stadium in Fortnite, with custom mini games, NFL player metaverse meet-and-greets, and pro player vs pro gamer livestreams on Twitch.