Return culture is out of control – from “wardrobing” to weekend-only speaker rentals, brands have been quietly absorbing the hit. But JBL is calling it out and calling it what it is.

Devin Hester and JBL delivered the Unreturnable PartyBox to a frequent “JBL Party Box Renter” at his fraternity, surprising not only him but students, friends, and the neighbors with the largest PartyBox JBL has made. Returning your regular PartyBox isn't just inconvenient-it's missing out on continuous entertainment and social enjoyment.